Preview Mode Links will not work in preview mode


Get a book written or recommended by a wise guest. Head to our online, independent book shop.


Show your support for the podcast. Get some Main Thing Merch at our  merchandise store.

Aug 24, 2021

Welcome back to The Main Thing Podcast! I’m your host Skip Lineberg.

Our special guest today is a long-time, personal friend. He’s someone whom I’ve known since high school, who has achieved tremendous success. Steve Denton is the CEO of Ware2Go, a UPS company.

A serial entrepreneur with deep expertise in digital technology, e-commerce and AI, Steve is now squarely focused on creating smarter fulfillment networks and democratizing delivery.

Prior to joining Ware2Go, Denton was President and Chief Revenue Officer of Collective[I]. He’s also served as GM and VP of eBay Enterprise Marketing Solutions. Prior to his career in technology, Steve held leadership roles at FedEx and Pepsi.

He is the father of two college students and is married to his college sweetheart. They currently reside in Atlanta, GA.



Steve Denton on LinkedIn

Ware2Go [A UPS Company]


Connect with Us

Twitter @themainthingpod

Instagram @themainthingpod

Facebook - @TheMainThingPod

LinkedIn -



Editor + Technical Advisor Bob Hotchkiss

Graphic Designer Emma Malinoski

Brand + Strategy Advisor Andy Malinoski


Want to Help Support the Growth of this Podcast?

  1. Become a subscriber.
  2. Share the podcast with one or two friends.
  3. Follow us on social media @TheMainThingPod
  4. Buy some Main Thing Merch from our Merchandise Store.
  5. Become a patron of the show and support us on Patreon with funding.
  6. Buy a book authored or recommended by our wise guests on BookShop.


Content You’ll Find in this Podcast

[2:45] - The spark that ignited Steve's entrepreneurial journey

[3:44] - His early days at big corporations, Pepsi and FedEx

[4:03] - Steve characterizes himself more as an “intrapreneur"

[4:45] - Rewinding the clock; how we know one another

[6:00] - What’s the Main Thing he’s learned in his lifetime so far?

[6:45] - His learning was rooted in getting the hard stuff wrong

[7:20] - The pivotal power of intentionality, prioritization and focus

[8:30] - Where discipline comes into the mix

[9:10] - Steve shares a recent example of facing the hard stuff

[10:54] - The symptoms of not getting the hard stuff right

[11:40] - Thank-you and good-bye