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May 18, 2022

Welcome to The Main Thing Podcast! I’m your host Skip Lineberg. This is a special episode. It’s the next episode in our mini-series “Wisdom Revisited.” In response to your feedback, we are reconnecting with a few of our most popular guests from Seasons 1 & 2. We will find out if their main thing has remained the driving force in their life? Or has something new taken that place of prominence in their heart and mind?

We are reconnecting with Bobby Herrera who first appeared on this podcast in August 2020 on Episode 27. Bobby is president of The Populus Group. He is a proud US Army veteran and an avid mountain climber. Bobby grew up as part of a large family, whose parents were hardworking migrants from Mexico. His book, “The Gift of Struggle,” has become a personal favorite, and I have shared it as a gift with several of my closest friends. This proud father of three joins us from Portland, Oregon.

Here in this special 25-minute episode of Wisdom Revisited, you’ll find out how Bobby Herrera has applied - and perhaps evolved - his wisdom. 


Connect with Bobby Herrera on LinkedIn

Bobby’s company - The Populus Group website

His Book The Gift of Struggle - get it at our online Bookshop

The Wisdom Pyramid by Brett McCracken - discussed in this episode


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Brand + Strategy Advisor Andy Malinoski

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Content You’ll Enjoy in this Podcast

[0:01] - Bobby Herrera’s Main Thing #wisdom from July 2020

[0:25] - Intro

[1:25] - Greeting and opening dialog; his bio in brief; fatherhood

[2:55] - Hail the underdogs; his modest upbringing; appeal of #transformation stories

[4:00] - Update on the past two years; pain, pleasure and growth; blessings > burdens

[5:40] - Challenges associated with leading a business during the pandemic

[6:14] - Skip reflects on how he has changed; softening the heart

[6:40] - Is his main thing still the main thing - or has it changed?

[7:15] - A big question Bobby received from his wise mentor; why we should number our days

[8:15] - Questioning how much of impact he’s truly making; live forward with intent

[9:05] - Triangle of Love; assessing how he’s investing his resources

[10:15] - Having the Why and the What; increasing his focus on the How

[11:10] - His story-telling roots; building upon that foundation #storytelling

[13:40] - Choose the hardest right over the easiest wrong; uphill climbs

[15:30] - Bobby shares thoughts on how he works to gain more wisdom; a vital ratio

[16:35] - Self-assessing our sources of wisdom; a helpful book “The Wisdom Pyramid”

[17:57] - Diversifying what he reads; mixing it up on purpose

[18:40] - Taking joy in being wrong and in recognizing our own ignorance

[19:15] - Leading The Populus Group during the pandemic; managing the VUCA

[20:50] - Slow the game down to avoid mistakes and sharpen focus

[22:25] - What’s on the horizon for Bobby Herrera; looking ahead

[23:20] - Helping kids from the wrong side of the opportunity divide; helping veterans

[12:50] - Thank you, salutations and good-bye

[24:08] - Outro

[24:30] - An invitation for you to get involved and help keep the wisdom flowing

[25:54] - End